Monday, April 30, 2012

Research And Inspiration A#19



All these pictures have something you can see clearly influenced my design. The orangish color is the thing that I chose to go with because it looks like hot wing color.

Assignment 19

For A#19 we created business cards, I feel like I could of scaled it better.
 This is the letterhead for the company, iy has plenty of space for writing.
The envelope has a bit more stronger colors and room for stamps, etc.

Tuesday, April 24, 2012

Stationary Package

the printed pieces that a company utilizes for communication purposes.
When establishing a business, it is very important that all communications are well coordinated and tht the message is represented.
Business card, Letterhead and envelope.

Card- forms opinion, give 1st impression, contact, all the aspects explain your company.

Includes:
logo, company name, employee name, title, phone number, fax number, email, address, web address.

Tips: 3.5", horizontal, vertical, check accuracy, check unity, margin ranges from .25" to .125"

LetterHead-
printed piece of paper used to send letters.
Includes Company info. (small though)
90% clear of graphics for writing
Paper must be 8.5 x 11
vertical orientation
leave room to write letter
check for accuracy
check for unity/ continuity

Envelope-
packaging containing letter
standard # is 10
9.5x 4.125
horizontal or vertical
leave room for name /address
company name company address

Friday, April 20, 2012

Assignment 18 research and inspiration

 This picture incorporates picture and text as well as the 2 color limit method.
 I like the way the text is a part of the handle in the hammer.
The colors in this picture aren't really that strong, so thats where Im getting my color ideas.

Friday, April 13, 2012

#17 research and inspiration

 I chose this logo because it has an interesting design and is pretty simple.
I think the Carrefour logo is cool because of how it uses the C in the background.
The reason I picked the burger king logo is because of how the colors match the intended audience. (hungry children)

Wednesday, April 11, 2012

Logotypes

-Graphic mark or emblem commonly used by commercial enterprises, organizations and individuals to aid public recognition.

- Called LOGO

-started being used in 18th and 19th century because of industrial revolution

- various books and advertisements shaped the art style of logotypes

-logos should be simple because people are not going to stare at a logo trying to figure it out

Principles

-Simple: Easy to recognize, not overdone.

-Memorable: keep simple and appropriate

-Timeless: will it still be effective in 50 years?

-Versatile: has to be able to look good on multiple formats

-Appropriate: the position of the logo should be appropriate for its intended audience

Spot color- each color is printed with its own ink

Pantone matching system-

Color gives the audience different emotions.

Interpretation of color may vary depending on age or culture.

color tends to follow trends, like fashion.

keep your color palette to 2 or 3 colors

combination mark- has text and some visual, integrated

Iconic- uncomplicated/abstract

logomark- incorporates the company name into the logo

The Grid- way of organizing content on a page using any combinations of margins, guide lines, rows and columns.
- instituted by modernism
- can assist the audience by braking info. into manageable chunks and establishing relationships.
-a grid consists of distinct set of alignment based relationships that act as guides for distributing elements across the format.
-every design is different, therefore every design will require a different grid structure.
- a grid is used to help clarifythe message being communicated