Review Week 16

This Text would probably be best for body type because it is the easiest to read when it is small.

H has an ascender While P has a descender. 

Podcast #4 typeography

Define typography?
The art of expressing ideas through the selection of appropriate typefaces.
Where did the word "typography" originate from?
greek word that means form and writing
What does typography involve?
Size, line spacing, letter spacing
What is a typeface?
distinctive designs of visual symbols that are used to compose a printed image/design
What is another term for typeface?
fonts
What is a character?
individual symbols that make up a type face
What is type style?
modifications in a typeface that create design variety while maintaining the visual style of the typeface
What does type style "create" within a design?
bold, italic, condensed roman, heavy
What is the waist line and what does it indicate?
imaginary line drawn at the middle of the characters
What is a base line and what does it indicate?
imaginary line drawn at the bottom of the characters
What is an ascender?
part of a character that extends above the waist line
What is a descender?
part of a character that extends below the base line
Describe a serif?
smaller line used to finish off a main stroke of a letter, usually at the top and bottom of a character
How can the size of the typeface be identified?
point size
What is a point?
point size measure
How many points are in an inch?
72
What is a pica and how many are in an inch?
 6
How many points are in a pica?
12
What is body type and where can it be found?
where there is a lot of text to be read


What is the key to selecting appropriate typefaces to be used as body type?
see which one fits your writing's size


What is display type and how is it used?
larger sizes used to draw attention


What is reverse type and when would it be used?
white text on black background, to have easier


What is a typeface classification?
basic system for classifying typefaces


When was Blackletter invented and how was it used?
invented in 1150 it was used to write fraktur
Describe the characteristics of a Blackletter typeface.
Bolded with a lot of ascenders/decenders  and serifs
When was Old Style invneted and what was is based on?
late 15th century
Describe the characteristics of an Old Style typeface?
there are smooth strokes and lines that go from thick to thin
When were formal scripts developed?
17th +18th century
When were casual scripts developed?
20th century
Describe the characteristics of a Script typeface?
smooth curvy writing that looks hand written
When was Modern typefaces developed and why?
18th century Describe the characteristics of a Modern typeface?
it looks like as if someone drew a box letter but with a curvy pen, serifs, thick + thin
How early can Sans Serif typefaces be found? What happened?
5th century
When did they become popular?
1920's
What does "sans serif" mean?
without serifs
Describe the characteristics of a Sans Serif typeface?
has no change in the thickness and there are no serifs
When was Slab Serif developed and why?
1815
Describe the characteristics of a Slab Serif typeface?
slight change in the thickness and there are only serifs on the bottom
Describe Decorative typefaces?
everything else that isn't listed above
Why were they developed?
to draw attention to ads
What are they best used for?
Advertisement

Review Week 14

Art institute of Pittsburgh-  Pittsburgh, graphic design, web design, photography and advertising. You have to be old enough to go to college.

DMAC- Florida, computer animation, graphic design, game art, advertising, web design. You have to be 18 years or older.

Full Sail University- Florida, Animation, game art, film, game design, web design,  recording arts. 18 years or older.

Rhode Island School of Design- Rhode Island, apparel design, graphic design, film/animation/video, digital and media, industrial design, sculpting. You must draw two pictures, one representing a bicycle and a drawing to visualize the invisible, portfolio, writing sample,  letters of recommendation, and test scores.

California College of the Arts- California, fashion design, graphic design, painting/drawing. You have to submit your portfolio and application.

Portfolio- is a summary of your works and describes your list of accomplishments. Portfolio's are important because they can get you good jobs if you have one.

Review Week 13

 Focal Point: This picture shows how a picture can draw your eye to one space when you look at the pictures.

 Balance: This drawing shows balance by having the black and white parts being symmetrical on both sides

Contrast: This painting shows contrast by having two opposite colors next to each other. 

 Unity: this painting shows unity by having 4 similar shapes equally placed out throughout the picture.

 Pattern: this picture shows pattern by having the penny repeat in the picture.

 Variety: This picture shows variety by showing many different colors and different angles.

 Proportion/Scale: This picture shoes scale by having something small being belittled by something larger.

Movement: This picture shows movement by having blur.

Stephen Kroninger

What kind of art/design does he produce?
He makes art that is made up from a whole bunch of things to make it look like a person.

This piece of art was published in 1991 in the magazine Village Voice.

This piece was put into the magazine "Show"

In what publications/media studios has his work been featured?
t.v., books and magazines


What principles of design were utilized within the piece? How?
He uses the balance principle is most of his art. I can see this because if he has an object on one side he always has one on the other side to balance it.

What elements of design were utilized?
His art contains  changing value and colors. Sometimes the texture changes because it is used from different pieces of art.

Review Week 12

How can you, as the designer, use principles of design to help compose a page?
You can create pictures/colors to draw attention to or away from a certain part of the page.

What are the principles of design?

Line- holds a shape together, can also create barriers in the design

Space- The area that a design's focus is at

Color- the color of an object in the design

Shape- an object in the design

Texture- the surface's feeling on the design

Value- the light and dark parts in a design

Podcast #3 Principles of design

Define principles of design?
Used to arrange the structural elements of a composition

What do the principles of design affect?
The message of the work

What is the principle of repetition?
repeating an aspect or element in the design

Describe ways that the principle of repetition helps the composition/audience?
it ties the piece together and keeps the viewer's eye focused



What are ways that you can incorporate repetition into your designs?
Bold font, thick lines, bullet points,color

What should you avoid when working with repetition?
When you use it so much that it becomes overwhelming
What is the principle of proportion/scale?
the relative size and scale of various elements in a design

What is the most universal standard of measure when judging size?
the human body

How can the principle of proportion/scale be used as an attention getter?
it dwarfs the size of a human and intimidates them

What is the principle of balance?
the distribution of heavy and light elements in a design

Which kinds of elements/shapes visually weigh heavier/greater?
larger elements

What is another name for symmetrical balance?
formal balance
Define symmetrical balance?
when the weight of a composition is evenly distributed around the design.

What is another name for asymmetrical balance?
informal balance

Define asymmetrical balance?
when the weight of as composition is not evenly distributed throughout a design

What is the principle of emphasis?
stressing of a particular area of focus rather than the details of importance

What happens to a design that has no focus?
nothing stands out

What is a focal point and how is it created?
area where the eye tends to go first. created by making one element dominant

How many components of a composition can be a focal point?
no more than 1

What ways can emphasis be created in a design?
contrasting the primary element with its subordinate

What is the principle of unity?
the wholeness of a composition

What three ways can unity be obtained?
1. put objects close to each other

2. make things similar

3. direct vision by a line that ravels around the design


What is the principle of variety?
difference and diversity

What ways can a designer add variety to a design?
an artist can vary textures, shapes and alter their contrasts, tone and intensity.

Why is it important to find the right balance between unity and variety?
so things look interesting but not chaotic

What is figure?
a form, shape or silhouette  

What is another name for figure?
positive shape

What is ground?
area around the figure

What is another name for ground?
negative spce

When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
Negative space so you can see an image, it means that the picture will only be partially designed

Why must a designer consider the composition as a whole?
so they can make sure they are getting their message across

What is the principle of rhythm?
organized movement is space and time

How is rhythm achieved?
achieved through the orderly repetition of any element, line, shape, value, tone, or texture.

What three ways can rhythm occur in a design?
1. When the intervals between the elements are similar

2. with an organic sense of movement

3. a shape going through a sequence of steps

How does rhythm help a composition/design?
can control the readers eye movement

What is the principle of contrast?
occurs when two related elements are different

How can contrast help a design?
can draw the viewers eye to the piece

What is wrong with having too much or too little contrast in a design?less- becomes monotonous and boring
more- Becomes confusing 


What is the key to working with contrast?
make sure the differences are obvious

What are some common ways of creating contrast?
size, shape, value, color, type, texture, direction, alignment and movement

Andy Warhol

Within what art genre did Warhol work?

Pop art

Define the genre?
Turning things that are popular in culture into art.

During what years was he alive?

1928- 1987

The name of this picture is called "Marilyn Monroe"

He used the three triadic colors. (Cyan, yellow and magenta)

I've noticed that the colors don't cover the artwork completely.

The title of this is "Campbell's soup can"

He used red and green as complementary colors.

I noticed that the colors don't fill in the arts empty space.

Color Scheme

This picture uses the triadic color scheme.

This picture uses the monochromatic color scheme.

This picture uses the monochromatic color scheme.

This picture uses the complimentary color scheme.

This picture uses the triadic color scheme. 

Review week 9

Compare and contrast vector graphics and pixel images. Vector graphics dont change resolution when you make it larger, pixel images look worse as you make it larger because the pixels used don't have curves.

What resolution is necessary to print raster images?300

What resolution is necessary to display raster images on the internet?
72

Steve Jobs

Who is Steve Jobs?
Steve Jobs is the co-founder of the Apple corporation.

What company was he CEO for many years?
Apple

What did he do for the computer industry?
Made the apple company able to produce some of the best computers and computer software available.

How did this man impact the graphic design industry?

A lot of the people in the graphic design industry use macintosh computers because of their small size and simple layout.

Review week 8

Why must designers pay close attention to how color is utilized within a composition?
So they can get the viewers full attention on their art.

Why is the color wheel an important tool for graphic designers?

So the artist can find colors that can brighten up or draw attention to the art.

This poster shows how natural colors can draw the attention to the thing that the artist is trying to get you to see. The artist that made this picture has brought attention to the explosion by having everything around it be grey.

Podcast #2 Color theory

The right use of color can do what?
Irritate or sooth the eyes and body.

Within the electromagnetic spectrum, which waves allow us to see color?
Visible light

Describe white light?

Equal parts of all colors in the visible spectrum

How do we see color if objects "have no color of their own"?
They reflect/absorb colors in the visible light spectrum.

What is a glass prism?
A clear triangular shape that can refract white light into all the colors visible.

What seven colors result when white light is refracted through a prism?
Blue, green, yellow, violet, red, orange and indigo.

Describe hue?
The color itself

When does white light occur?
When all visible wavelengths hit the eye.

When does black light occur?
When no light reaches the eye.

How color is perceived depends on what?
Depends on the type of light seen with.

What is a color wheel?
visual tool that shows the relationship between primary, secondary and tertiary colors.

What are primary colors? Name them?
Red, blue and yellow

What are secondary colors? Name them?
A mixture of the primary colors. Orange, green and purple.

What are tertiary colors? Name them?
when primary and secondary colors are mixed. Red-orange, yellow-orange, blue-green, blue violet, red-violet.

What are neutral colors? How can they be created?
Colors of very low saturation

How can a neutral color help a design?
Help put the focus on other colors.

What are complementary colors? Name them?
Colors that are positioned opposite each other on the color wheel. Red/green, Blue/orange, yellow/purple

What is color value?
lightness and darkness of a color.

What is a shade?
When you add black to a color to produce a low value color.

What is a tint?
When you add white to a color to produce a high value color.

What is saturation/intensity?
Brightness of a color.

What happens when you mix complementary colors together?
You produce a dull tone.

Describe color harmony?
A pleasing arrangement of parts

What is a color scheme?
used to create style and appeal.

Describe a monochromatic color scheme?
uses tints and shades, values of one color

Describe an analogous color scheme?
Uses three colors that are adjacent to each other.

Describe a complementary color scheme?
MAde of two colors opposite each other

Describe a split-complementary color scheme?
uses a color and two colors adjacent to it.

Describe a triadic color scheme?
Uses three colors equally space throughout the color wheel.

What colors are considered to be warm colors?
yellow, orange, red

Describe a warm color scheme?
USed to relate anger or excitement

What colors are considered to be cool colors?
blue, green, violet

Describe a cool color scheme?
Calming and appear farther away

Why is important to consider which colors are being used within a design?

So the message can be successfully sent to the audience.

Review Week 6

What is the pen tool used for?

The pen tool is used to create curves, lines or boxes

How can you manipulate a path/line in Illustrator? 

You can use the white arrow tool to mess with existing anchor points or use the pen+ tool to add more points to edit.

How can you utilize the layers palette in Illustrator?

You use the layers to add certain effects or even to add dimension by putting one object behind another.

How do you create a clipping mask in Adobe Illustrator?

You have to make a shape with the rectangle tool, cover the art with it, and then right click -> Make Clipping Mask!

Review week 5

Space- Space is the amount of area the thing takes up. The space where it is is called positive space. The space where the art isn't is called negative space. The picture I've selected above shows that most of the space is positive space, which is good so that you can see the art more clearly. 

 Shape- Shape is the most basic outline for the object you are making. Shape doesn't have any inner detail, only the outline of what the shape looks like. The picture above shows the flaw of shape, overlapping things. The duck's foot seems to be missing, but really its just in front of its body.

 Texture- Texture is the look of something that you could feel, like cloth or smooth stone. Texture can be used to trick people into believing that something is made from a certain material. The picture above shows a rough rock texture. This is an example of texture because you can relate to how that looks and feels.

 Line- Lines are used in art to section off things or to convey a certain feeling to the audience. A horizontal line gives a feeling of calmness, while a diagonal line relates a feeling of movement. The picture above is a good example because of all the diagonal lines giving it a more popping feel to it.

Value- Value is the certain shade of the color you are using. Using one color throughout your work will give a very 2d feel to it. But if you use some other colors, you can give the art dimension to ake it more real. The picture above shows an example of the flat tone of value.

Review week 4

Why/how can icons be used to communicate?

Icons can be used to communicate by being used as warnings or helpful hints. Say there is a slippery substance on the floor, someone could put that yellow stand with the man slipping on it up and warn others of the danger.

These are two common icons you can see around.

What is the difference between copyright and public domain?

Public domain means that everyone can use the specified object without being sued or breaking some law.

How can you avoid plagairism in this class? In other classes?

You can avoid plagiarizing by reviewing what you've wrote and check to see if there are any things that are way too similarly worded to something from your source.