Podcast #4 typeography

Define typography?
The art of expressing ideas through the selection of appropriate typefaces.
Where did the word "typography" originate from?
greek word that means form and writing
What does typography involve?
Size, line spacing, letter spacing
What is a typeface?
distinctive designs of visual symbols that are used to compose a printed image/design
What is another term for typeface?
fonts
What is a character?
individual symbols that make up a type face
What is type style?
modifications in a typeface that create design variety while maintaining the visual style of the typeface
What does type style "create" within a design?
bold, italic, condensed roman, heavy
What is the waist line and what does it indicate?
imaginary line drawn at the middle of the characters
What is a base line and what does it indicate?
imaginary line drawn at the bottom of the characters
What is an ascender?
part of a character that extends above the waist line
What is a descender?
part of a character that extends below the base line
Describe a serif?
smaller line used to finish off a main stroke of a letter, usually at the top and bottom of a character
How can the size of the typeface be identified?
point size
What is a point?
point size measure
How many points are in an inch?
72
What is a pica and how many are in an inch?
 6
How many points are in a pica?
12
What is body type and where can it be found?
where there is a lot of text to be read


What is the key to selecting appropriate typefaces to be used as body type?
see which one fits your writing's size


What is display type and how is it used?
larger sizes used to draw attention


What is reverse type and when would it be used?
white text on black background, to have easier


What is a typeface classification?
basic system for classifying typefaces


When was Blackletter invented and how was it used?
invented in 1150 it was used to write fraktur
Describe the characteristics of a Blackletter typeface.
Bolded with a lot of ascenders/decenders  and serifs
When was Old Style invneted and what was is based on?
late 15th century
Describe the characteristics of an Old Style typeface?
there are smooth strokes and lines that go from thick to thin
When were formal scripts developed?
17th +18th century
When were casual scripts developed?
20th century
Describe the characteristics of a Script typeface?
smooth curvy writing that looks hand written
When was Modern typefaces developed and why?
18th century Describe the characteristics of a Modern typeface?
it looks like as if someone drew a box letter but with a curvy pen, serifs, thick + thin
How early can Sans Serif typefaces be found? What happened?
5th century
When did they become popular?
1920's
What does "sans serif" mean?
without serifs
Describe the characteristics of a Sans Serif typeface?
has no change in the thickness and there are no serifs
When was Slab Serif developed and why?
1815
Describe the characteristics of a Slab Serif typeface?
slight change in the thickness and there are only serifs on the bottom
Describe Decorative typefaces?
everything else that isn't listed above
Why were they developed?
to draw attention to ads
What are they best used for?
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